Bachelor’s Degree in International Business and Marketing : Bachelor’s Degree Final Project

Entrepreneurship

Author: Isabel Albareda

Com adaptar el sector turístic de Barcelona als visitants xinesos?

Project supervisor: Lluís Lluch Pérez

Descripción

This project discusses a plan to promote the city of Barcelona through a series of gastronomy initiatives targeted at Chinese tourists. The aim is to increase Chinese tourism in Barcelona, enhance the city’s image and boost the Catalan economy. Following analysis of the Chinese market and tourism in Barcelona, a promotional strategy was developed, including a digital marketing campaign in China, a website, a mobile application, a luxury gastronomy tour for Chinese tourists and a series of guidelines to help restaurants adapt to Chinese protocols. This promotional plan represents an exciting business opportunity.

Academic

Author: Marc Altirriba

The role of customs in international operations

Project supervisor: José Miguel Aliaga

Descripción

In this project I wanted to find out how Spanish companies cope with customs. I focused on customs establishments in Spain. I first studied customs establishments from a normative point of view to equip myself with the tools to study real companies. Before carrying out the normative analysis on customs establishments, I studied customs rules and regulations. I then examined real-life cases by interviewing the customs directors at three companies: Industria de Turbo Propulsores, Suministros Entrepot and Universal Global Logistics.

Entrepreneurship

Author: Marc Rossell

The Ranking Strategy. Creació d’una nova estratègia d’inversió en borsa

Project supervisor: Lluís Mosella Ximénez

Descripción

El projecte consisteix a crear una estratègia borsària segura i senzilla, pensada per a la gent de classe mitjana o mitjana-baixa. L’estratègia està basada en el fet de detectar empreses amb un perfil de seguretat molt alt i d’invertir-hi quan la seva cotització és baixa. La rendibilitat òptima esperable és d’un 5% anual (mínim general) i un mínim superior a la de l’índex Dow Jones. Els resultats han estat tan reeixits que s’ha engegat un projecte per crear una empresa basada en la gestió del capital dels individus interessats a seguir aquesta estratègia d’inversió.

Academic

Author: Alba Jurado

Burnout and nonemotional labour

Project supervisor: José María Raya

Descripción

This study compares burnout in the emotional sector (hotel industry services, tourism) with burnout in the nonemotional sector (audit services in the Big Four) and finds significant differences between the two. Statistical causal models are created to help explain the antecedents and consequences of this syndrome in both sectors. Finally, the study presents multiple HR practice implications, especially for the Big Four, along with suggestions for future research.

Entrepreneurship

Author: Anna Vives

Barcelona’s Butler Service

Project supervisor: Lluís Mosella Ximénez

Descripción

This project describes the creation of a business for entertaining overseas customers of Barcelona-based companies when they visit the city. Company bosses are often too busy to deal with all the details of entertaining their overseas customers, which is where Barcelona's Butler Service steps in. We offer a wide range of personalised experiences designed to fit every customer’s culture and budget. Barcelona's Butler Service is now a real company, so I actually created a startup, which entered the market as a partnership.

Entrepreneurship

Author: Carlota Aldabó

Plan de internacionalización: IBERICBOX

Project supervisor: Kerem Gurses

Descripción

Plan de exportación de IBERICBOX, una empresa comercializadora y seleccionadora de los mejores productos alimentarios gourmet de la península ibérica. Consta de un innovador método de selección del país para la exportación inspirado en la distancia de CAGE y adaptado a la realidad empresarial. Además, el modelo puede servir para otras empresas y productos adaptándolo a éstas. Incluye un análisis del mercado, la demanda y la oferta de aceite de oliva virgen extra en México, el país elegido para la exportación. Concluye con la propuesta de entrada en el país elegido, las proyecciones financieras y conclusiones.

Entrepreneurship

Author: Jana Serrano

Viability study of importing soybeans from the Gulf of Guinea

Project supervisor: Marc Torras Colls

Descripción

Due to the huge increase in the world’s population, the growing percentage of people moving from rural to urban areas and the rise in per capita income, we believe that by 2050 feeding the global population will be a real challenge, leading to an increase in the demand for soybeans. Given that soybeans are currently only available from a limited number of countries, this project assesses the viability of the Gulf of Guinea as a possible alternative for providing soybeans. This would involve major changes for the many European companies that import soybeans.

Academic

Author: Sofía Lombardero

Expansión internacional de Espaderos del Atlántico a través del canal HORECA

Project supervisor: Rosa Colomé Perales

Descripción

La empresa Espaderos del Atlántico, SA, se dedica a la comercialización de pescado congelado a granel. El reto del trabajo es la implementación de un nuevo canal de distribución, el canal HORECA, para comercializar producto elaborado. El objetivo ha sido analizar en qué país, con qué producto, a qué precio y en qué tipo de clientes implementar el proyecto, para concluir con los beneficios que aportaría esta nueva estrategia a la empresa.

Academic

Author: Geraldine Kann

Internacionalización de una empresa de accesorios de lujo a Latinoamérica

Project supervisor: Xavier Jou

Descripción

Este proyecto trata el tema de la internacionalización de bienes de consumo de moda y diseño y estudia la viabilidad de comercializar artículos de lujo en Latinoamérica. En concreto, se investiga y propone cómo una pyme de joyería contemporánea española puede exportar sus productos a Bolivia, localizar los canales de distribución más adecuados y abrir mercado, sobre todo en las ciudades principales y más urbanas, que son La Paz y Santa Cruz.

Entrepreneurship

Author: Marta Martínez García

Plan de promoción internacional a América Latina

Project supervisor: David Cosculluela

Descripción

El trabajo está enfocado a la conceptualización y comercialización de un juego de smartphones desarrollado por una empresa barcelonesa y dirigido al mercado latinoamericano. El producto a desarrollar es un juego de tipología casual, distribuido por medio de plataformas online para su utilización en dispositivos móviles inteligentes y tablets. Dada la amplitud de este subcontinente y las diferencias culturales existentes, se ha seleccionado un país como test y puerta de entrada. El proyecto, además, propone vías de internacionalización para pequeñas empresas mediante estrategias de adaptación del producto a las características particulares del mercado de destino.

Academic

Author: Òscar Pardo Elias

Economia del bé comú

Project supervisor: Joan Ribas Tur

Descripción

Aquest treball parteix de les idees i propostes de l’economista austríac Christian Felber i les trasllada a models de negoci reals de Catalunya. S’estudia el context actual de l’economia social i solidària, s’analitzen dades i s’identifiquen els principals agents. A més, es du a terme una taxonomia dels diferents blocs existents i se m’analitzen accepcions i derivacions.

Academic

Author: Clàudia Pardo Pàmies

Estudi dels potencials donants de plasma i les seves motivacions

Project supervisor: Rosa Colomé Perales

Descripción

Estudi dels potencials donants de plasma mitjançant la verificació dels diferents perfils de donants de plasma l’any 2014 (a partir d’una anàlisi de clústers) i identificació del perfil dels donants regulars de plasma a Catalunya. Les motivacions i els factors que influeixen en una donació de plasma s’estudien mitjançant una anàlisi qualitativa (focus groups i entrevistes). Gràcies a les conclusions extretes d’aquesta anàlisi quantitativa, es dissenya una enquesta per a la seva validació posterior.

Entrepreneurship

Author: Julia Pettersson Salom

Federico Beltran Masses: Remembering the Forgotten. The Pursuit of a Documentary

Project supervisor: Ariadna Casasús Bernacho

Descripción

This project comprises two main parts: a documentary and a crowdfunding campaign. These two parts come together to form the project Federico Beltran Masses: Remembering the Forgotten. After analysing the needs of the documentary, a crowdfunding campaign was designed, complete with rewards, using Verkami, a Catalan crowdfunding platform for funding cultural projects. Although we need €40,000 in total, we will set out to raise €20,595 net (50.47% of the total cost), since this is a more accessible figure. We will use low-cost promotions, such as social media campaigns. The Verkami page on Verkami can be found in an appendix.

Entrepreneurship

Author: Adrià Gustà Carbonell

Pla comercial i de llançament d’un parc d’aventura a Cànoves

Project supervisor: Llorenç Bagur

Descripción

El projecte tracta de la implantació d’un parc d’aventura, tirolines i cabanes als arbres a la població de Cànoves, a l’extrem sud del parc natural del Montseny. Es vol demostrar la viabilitat tècnica, mediambiental, legal i econòmica del projecte a través d’una anàlisi profunda de totes les variables, així com de la competència i de l’oportunitat de negoci, per tal de poder establir un pla comercial sòlid amb el suport de les dades del pla financer.

Entrepreneurship

Author: Maria Bardera Mateu

La logística en el ámbito de los museos

Project supervisor: José Miguel Aliaga

Descripción

The aim of this project is to provide real solutions, through innovation and technology, that can be effectively implemented in order to improve the logistic strategies used in museums.

Entrepreneurship

Author: Anna Farrés Caballol

Anàlisi i propostes de millora d'una empresa familiar en el sector hoteler

Project supervisor: Fede Prats Salmurri

Descripción

This project consists on the analysis of LA TROBADA HOTEL SL and the subsequent development of a strategic plan. The analysis of the actual state has demonstrate a change in the market necessities, the lack of product specialization as well as the opportunity to take advantage of the new market segments. The mail objectives of the plan are the rise of profitability, resource optimization as well as the adaptation to the new sector realities and trends. Ultimately the plan is presented as a viable tool for the development of this SME and to face the future with a guarantee of success.

Entrepreneurship

Author: Guillem Ventura Casalins

Promoció econòmica a nivell estatal i regional: Models d'èxit

Project supervisor: Joan Ribas Tur

Descripción

This dissertation analyses the economic promotion models in Catalonia, Spain and worldwide through the analysis of different private and public organisations. The gatherings from this data are used to establish a taxonomy of the different models of economic promotion worldwide. Furthermore, some proposals and recommendations are made in order to improve the Catalan economic promotion model.

Academic

Author: Pere Ventura Casalins

The Dynamics of Collaborative Defence Procurement in the European context. The Eurofighter Typhoon

Project supervisor: Joan Pere Plaza

Descripción

Growing costs of developing and producing military equipment - epitomised in the aeronautics sector- call for a smarter allocation of resources. In Europe several countries have resorted to collaborative defense procurement programes in order to overcome budgetary constraints. This thesis analyses the relatively unexplored example of the Eurofighter to shed new light on the highly complex dynamics stemming from theses sort of programes. This thesis is able to transcend the strict boundaries of economics, to highlight the challenges for collaborative defense procurement within the EU, paying special attention to the Spanish case.

Academic

Author: Marc Currius Comella

How Big data is revolutionizing Business

Project supervisor: José Miguel Aliaga

Descripción

Academic

Author: Anna Calvet Pardell

Feasibility analysis to export fruit from Catalonia - Quebec's case

Project supervisor: Isabel Martinez-Cosentino

Descripción

Based on the data of a Catalan fruit company, we analyse the viability of exporting its products to the province of Quebec. Analysis of the target market, the legal aspects and the methods of transport are carried out. lt is determined that apples, peaches and nectarines are not adequate while the pear is. Through a viability plan and a study of which pear variety is the most appropriate to introduce into the market, we conclude that the Conference pear export would be economically viable from the first year and therefore, feasible to conduct.

Entrepreneurship

Author: Thaïs Pascual Soldevila

Pla d'implementació de model/s de negoci d'èxit a l'aeroport del Prat de Barcelona

Project supervisor: Rosa Colomé Perales

Descripción

This project consists of an implementation plan of a marketplace at Barcelona-El Prat Airport, which considers the needs of an increasingly globalized and digitalized passenger. Throughout this work are discussed various alternative business models already implemented in airports around the world to define the characteristics of an ideal model Marketplace to implement the Barcelona Airport. The operations are detailed, the information is contrasted with professionals and viability is demonstrated.

Entrepreneurship

Author: Eulàlia Masip Riera

Batxibac, pourquoi pas?

Project supervisor: Andriy Ivchenko

Descripción

Living in a changing and globalized world, to know languages, apart from English, is increasingly a more urgent need, especially, at work. As it is known, the younger you are, the easier it is for you to acquire this knowledge. These are the reasons why I have done this study. 1 want to promote a new modality of high school, Batxibac, in the centre where I grew up (Vedruna Vall). This combines subjects in Catalan and others in French, which ends up offering students the opportunity, among others, to have a double certificate from both countries.

International Marketing

Author: Xènia Elena Quero

Low Cost Airlines' Pricing Strategies

Project supervisor: Tomislav Rimac

Descripción

The invention of the airplane has completely alterad the concept that humans have about the distance. There is no doubt that the emergence of Low-Cost airlines has brutally impactad the whole industry. This research aims to identify, more concretely, which are the pricing strategies that these airlines follow. Moreover, a research in which data from different flights' prices have been gathered, has been conducted in order to determine which is their behaviour.

International Business

Author: Ariadna Puiggené Robles

Visual Merchandising: cómo influye en los consumidores.

Project supervisor: Rosa Colomé

Descripción

The thesis has the purpose of defining a technological proposal which attracts the customers to the physical store of the food industry. Therefore, the technological solution is understood as a technique of Visual Merchandising. In order to determine the right technology, a previous analysis of the sector and of the consumers must have been carried out. At the same time, the information obtained from the different sources has been contrasted with first-hand information through three focus groups and two interviews. Consequently, the most appropriate technological proposal and its implementation have been defined with collaboration of experts in technological solutions. From here, the conclusions of the work have been extractad.

Academic

Author: Helena Aguilar Sánchez

MOVe-U: Proyecto de Mobility As A Service Service en Barcelona siguiendo el modelo Lean Stratup

Project supervisor: Jordi Aguilar

Descripción

Anglés: MOVe-U is a business model that solves the needs of current urban mobility. The project evolves following the Lean Startup philosophy and offers mobility and management services by using the Mobility As A Service concept for companies and individuals. The value proposal is validated with potential customers and key partners are interviewed, such as: Public transport authorities, public and private mobility operators, data providers and technology partners. lt has been also done a focus group to validate the usability of the App and a financia! analysis to ensure its viability.

International Business

Author: Albert Chumilla

Construcció òptima d'una cartera d'inversió

Project supervisor: Bernat Raventós Ruiz

Descripción

In this work, a set of efficient portfolios is built with the aim of surpassing the reference index EURSOTOXX 50. The selection of assets is carried out through value investing and then the portfolios are optimizad using the Markowitz model. Finally, backtesting is executed to verify whether the strategy implemented can provide a higher return than the market in the future.

International Marketing

Author: Laura Aranda Herrero

CRM y la transformación digital: un reto para el gran consumo

Project supervisor: Christian Rovira Grueso

Descripción

Although digital transformation and e-commerce channel are future bets for many companies, in the mass market sector there is still a long way to go. Communicate and obtain data from consumers and their decisions at the point of sale, to be analyzed from their own CRM, remains subordinate to the distributor.

Considering the situation, it is required to design new business models that make possible the collaboration between the manufacturers and the distribution chains. Carre for u is presented, a mobile application based on artificial intelligence and designed to revolutionize the shopping process in the supermarket.

International Business

Author: Luz Villalta López

Urgent Fast Fashion

Project supervisor: José Miguel Aliaga

Descripción

This study aims at setting the basis of implementation of an e-fullfilment system called Urgent Fast Fashion (UFF). Urgent Fast Fashion is an e-fullfilment tool for physical retailers that allows them to implement urgent deliveries within an hour of time.

This project develops a new way to manage the last mile logistic problems, having as main background the food delivery industry logistics. This project will also help physical retailers to increase sales in an environment where e-commerce is an undeniable trend. And last but not least, this project will offer an alternative for those increasing number of impatient fashion customers.

International Business

Author: Adrià Puyol Farré

Plan de expansión internacional para un producto de movilidad eléctrica a los Estadis Unidos de América

Project supervisor: Núria Escofet Gárate

Descripción

The project is about an expansion plan for a company from Barcelona in the United States. They produce and market smart electric bicycles to be used on urban roads. They offer a range of four items of superior quality with an innovative technological system in an urban bicycle. The US electric bicycle market is experiencing sustained growth, and this type of vehicle is getting better welcomed. The United States is made up of fifty states, thus the most optimal areas for the sale of the product have been analyzed in detail, emphasizing a single state in which to focus efforts.

International Business

Author: Cristina Bertran Vila

Exporting a healthy snack to a European market

Project supervisor: Oriol Castells Ferrer

Descripción

The project is based on an export plan of a Catalan company to the Swiss market. The company offers innovative healthy snacks 100% natural made up of pure and fruit juice. Switzerland is a market with great potential, especially for the growing trend towards healthy eating. An in-depth analysis of the Swiss consumers’ patterns of behavior is made, as well as of the access conditions to the target market. Through a feasibility plan, it is concluded that the export of these snacks would be profitable from the second year.

International Business

Author: Andrea Arenas González

Automatización logística en el sector de la automoción: metodología para la implementación en una planta de producción

Project supervisor: José Miguel Aliaga Hernández

Descripción

The purpose of the work is to create a methodology to implement logistics automation projects in an environment focused on industry 4. 0. The project is framed in the automotive sector, specifically in the SEAT Martorell factory, where two routes will be automated with AGVs. To this end, industry 4. 0 is contextualized, determining its importance in a business environment; and the automotive sector and SEAT are described. The proposed methodology is set and validated as the project progresses. The work concludes with the key elements of the methodology, highlighting which have been ratified and which would be pending.

Academic

Author: Mercè Maria Capell Tuca

Is the EU GSP+ program an effective tool in promoting good governance? The case of Pakistan.

Project supervisor: Joan Pere Plaza i Font

Descripción

The purpose of this study is to estimate the impact of the accession of Pakistan into the EU GSP+ scheme in terms of good governance. For evaluating good governance outcomes, an extension of the “GSP+ Compliance Selective Index”, devised by Lebzelter and Marx (2020), has been employed. By applying econometric methods such as the Difference-in-Differences and the Synthetic Control Method this study intends to isolate the causal impact of the program. The results indicate that the GSP+ program improves compliance outcomes in Pakistan. Nevertheless, such impact appears to weaken throughout time.

International Business

Author: Jana Arimany Cañas

El món del viatge per a les persones amb necessitats especials de mobilitat

Project supervisor: Marta Segura Bonet

Descripción

This project contains an analysis about the need to develop accessible tourism. It defines the business opportunity that it represents; as well as the potential demand in Spain. It also studies the motivations for traveling of the group with mobility difficulties, but also the concerns and obstacles they face when planning their experiences. It proposes to AUREA, a travel agency dedicated to experiential traveling in exotic destinations, a model to incorporate accessibility into its portfolio, so that inclusion is part of its roots. The project also includes a communication plan and a viability plan.

International Marketing

Author: Laia Camps Posino

Climate change impact analysis of food delivery service packaging in China

Project supervisor: Pere Fullana i Palmer

Descripción

The food delivery service in China is a rapidly-growing sector, which has been highly criticized for the environmental impact caused by the packaging involved in deliveries. The aim of the study, in scientific article format, is two-fold. On the one hand, to quantitatively evaluate the impact of food delivery sector packaging over climate change, by conducting a life cycle assessment of the packaging of a commonly-demanded meal. On the other hand, the study provides a solution for a more circular economy: a feasible business initiative to decrease the packaging environmental impact of a leading company, Meituan Waimai, by introducing reusable packaging in the market.